What is Amazon Associates Anti-Counterfeit Policy?

Amazon Associates Anti-Counterfeiting Policy
Amazon strives to ensure a trustworthy shopping experience for our customers. The sale of counterfeit or inauthentic products (including products that have been illegally replicated, reproduced, or manufactured), is strictly prohibited. When we identify such products we remove these products and take action against the seller that listed the product.

As an Amazon Associate you must not use wording such as “dupe,” “fake,” or “faux” in connection with a brand or knowingly promote counterfeit products or products that infringe the intellectual property rights of others. Failure to abide by this policy may result in suspension or termination of your account, including funds being withheld, and other legal consequences.

Q: Why can’t I use this wording?
Consistent with Amazon’s commitment to protecting intellectual property rights, Amazon does not allow the use of the terms “dupe,” “fake,” or “faux” in connection with a brand name to describe an item. For example, you may describe something as a “faux snakeskin” bag or “fake fur coat,” but you may not promote the sale of a “fake Goodthreads shirt” or “Goodthreads purse dupe” if the item is not produced by Goodthreads.

Q: I’d like to recommend something that’s stylistically similar to my audience (e.g., if you like these Amazon Fashion t-shirts, you’ll also like these). Is that ok?
Yes – you may use the following with your audience: “shop the look”, “inspired by”, “similar to”.

Q: What’s your policy for sellers?
Sellers on Amazon are not allowed to list products that infringe trademarks (including logos), copyrights, or patents, or describe their products in a way that would cause customer confusion or otherwise infringe another person’s rights. Our full Sellers IP policy is provided here, including FAQs about copyrights, trademarks and patents.

Q: What happens when Amazon identifies an infringing product in its store that I have linked to?
As a result of our detection and enforcement activities, Amazon may remove suspect listings. If you link your audience to one of these products, the link will dead-end.