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Associates Operating Agreement – What’s Changed

Here are some of the most important updates we made to the Amazon Associates Program Operating Agreement and Program Policies on October 2, 2020:

  • Updated terminology to change references from “fees” to “commission income”
  • Updated the Associate identification requirement to clarify that your identification statement must be prominent.
  • Added an indemnity related to associate taxes and duties.
  • Clarified that confidentiality obligations apply for the term of the Agreement and 5 years thereafter.
  • Expanded “Unsuitable Site” to include those that promote, endorse, or incite potentially dangerous or harmful acts.
  • Clarified that the following cannot be posted on Amazon: Special Links and links to Sites specifically to promote your Special Links.
  • Added a cross-reference to compliance with the Amazon Associates Anti-Counterfeit Policy.
  • Added a requirement to comply with applicable laws with respect to cookies.
  • Added a specific prohibition on using program content within advertising outside of your site (including search engine shopping ads).
  • Added “Bonus Events” as a new type of Special Program Commission Income.
  • Clarified that influencers must also comply with the Amazon Community Guidelines.

What do you think?

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