Why do I have to identify myself as an Associate?

The Federal Trade Commission (FTC) requires that material connections between advertisers and endorsers are disclosed to customers.

The following statement must appear on your site in a clear and conspicuous way:

"[Insert your name] is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au"

This statement should be placed on your main page that includes links that refer your visitors to Amazon.com.au.

To read more about FTC Endorsement Guides, visit https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate.

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