Resource Center
Shopping season has begun and now is the time to help your readers feel like holiday heroes delivering joy. This means getting started earlier so your audience has plenty of time to take advantage of epic, early holiday deals.
Be celebratory
Encourage your readers to look forward to the season’s many bright spots by inspiring them to shop for thoughtful gifts, festive décor and holiday treats that will delight friends and family.
Lead with genuine enthusiasm for each event, sharing your favorite memories and holiday traditions. Linking your content to a related gift guide or mentioning your storefront then feels natural and less sales-driven.
Lead with genuine enthusiasm for each event, sharing your favorite memories and holiday traditions. Linking your content to a related gift guide or mentioning your storefront then feels natural and less sales-driven.
Be helpful
You’ve built a loyal audience by being a trusted resource, and the big winter shopping moments are good opportunities to strengthen that connection. Help your audience maximize cheer and minimize stress with advice-based posts well in advance of Black Friday and Cyber Monday.
- Run blog posts or social media series with your best tips and tricks for making the most of each holiday.
- Visit the Holiday Gifting Hub to get ideas on the top gifts to promote. There are gift guides for home, fashion, electronics, holiday toys, beauty & wellness, small- and medium-sized busineses as well as a gift finder to search for suggestions in your category.
- Regularly check Idea Hub for new deals and promotions that are relevant to your category and share the best shopping tips.
Be you
Your readers will notice if you make a noticeable change in your tone or shift from your usual point of view during major shopping moments. Take the time to create original content that is related to seasonal promotions so that your unique voice remains consistent.
Start spreading the holiday cheer
Communicate to your readers early to help them find the best deals and great gifts for everyone on their list. Make it easy for them to gift with glee and take advantage of early holiday savings.