- Why do I have to identify myself as an Associate? How should I do this on social media?
- What’s the Amazon Influencer Program?
- I’m an influencer and currently an Associate. Can I be part of Associates and the Influencer Program?
- As an existing associate, do I have to sign-up again to take part in the Influencer Program?
- How is the Amazon Influencer Program different from online Associates?
- How do I add or delete products to my Idea Lists?
- How do I add comments to products I've added to my page?
- What if the products that I want to add to my Influencer page are not available on Amazon?
- Image upload guidelines for Amazon Influencer Program
- How will my followers discover my page on Amazon?
- I set up my page, but sometimes promote a single product in my posts. Can I also link to individual product pages?
- How do I categorise my page with Idea Lists?
- How do I change my vanity URL?
- I have a global audience. Is the Amazon Influencer Program available outside of Australia?
- I have multiple links that I’d like to share, and Instagram only allows five. What should I do?
- What is Amazon Associates Anti-Counterfeiting Policy?
- Why is there a Store ID that begins with “onamz” in my Associates account in Associates Central?
- Earning Onsite Commissions
- How do I view and manage all content I have created on Amazon?
- What are the top do’s and don’ts of the Operating Agreement?
Why do I have to identify myself as an Associate? How should I do this on social media?
Any time you share an affiliate link, it’s important to disclose that to your audience. They will trust you more if you are transparent about where you are directing them and why and such disclosure is required in accordance with Australian laws and regulations. To meet the Associate Program's requirements, you must (1) include a legally compliant disclosure with your links and (2) identify yourself on your Site as an Amazon Associate with the language required by the Operating Agreement.
To comply with Australian regulations, your link-level disclosure must be:
- Clear. A clear disclosure could be as simple as "(paid link)", "#ad", or "#CommissionsEarned".
- Conspicuous. It should be placed near any affiliate link or product review in a location that customers will notice easily. They shouldn't have to hunt for it.
Your posts must be in line with Australian Consumer Law and must not deceive, mislead or make false statements.
In addition, the Operating Agreement requires that the following statement clearly and conspicuously appears on your Site: “As an Amazon Associate I earn from qualifying purchases.” For social media user-generated content, this statement must be associated with your account.
Associates should also consider the relevant social media platform’s guidelines. For example, Associates may use Facebook’s Branded Content tool.
To read more about requirements for social media promotions, visit https://www.accc.gov.au/business/advertising-and-promotions/social-media-promotions
You should also familarise yourself with industry specific regulations. If you are looking to promote therapeutic products, your content must comply with the Therapeutic Goods Advertising Code. Further Information on these requirements can be found on the TGA website.