Mobile commerce is growing with consumers using smartphones and tablets more frequently to browse the web and make purchases. To help ensure our banners appear correctly regardless of the device used, we have introduced Responsive Banners. Our current, static banners are a fixed size on all devices, however Responsive Banners will display the appropriate size whether your visitor came from a desktop or mobile device. We are able to serve either a 320x50 or a 728x90 sized banner, depending on the banner slot size and the device viewing the banner.
We are currently running a public beta to monitor, test and gather feedback on the performance of Responsive Banners. If you have any feedback, please contact us.
We encourage you to use the Responsive banner for all instances of your website. Whether you have a desktop only or m-enabled website, “Responsive Banners” will work with either.
We recognize the device type, browser variant, screen width and available slot size for the ad unit to determine the appropriate banner size, 320x50 or 768x90 to show your visitors.
There is no difference in the banner load or render time performance.
Yes. Existing banners will continue to work.
We are continuing to add new campaigns that include Responsive Banners.
We are currently testing our most popular sizes first and will add new formats in the near future.
If you have any feedback, please contact us.
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