Reporting - Getting Started
How to Use the Reports
You can easily see your earnings by program with referral commissions and bounties displayed as well as a daily earnings graph. Key performance indicators, like clicks, ordered items, shipped items and conversion rates are surfaced to provide you insights at a quick glance.
Today's Orders provide you with near real-time order data. You can choose to view this data for a single Tracking ID or for all Tracking IDs by selecting the appropriate Tracking ID on the left navigation panel.
When are the reports updated?
Reports for Ordered Items and Bounties are updated in near real-time, which means most orders will be reported within an hour of being placed. You can see new activity in your account throughout the day. Your Earnings Report is current as of the previous day. For example, if you’re looking at your Earnings Report on Tuesday, you’ll see your earnings through Monday.
Custom Date Range: you can view reporting data for any custom date range on the page, without having to download. Select 'Custom Date Range' from the date selector, pick any date range spanning less than 90 days and click 'Apply'. You can also select from the pre-set date ranges, including Today, Last 7 Days and Last 90 Days.
Today's Orders: you can now view Today's orders, in addition to historical orders and earnings, in commissions tab. To view Today's Orders, select 'Today' from the date selector in the upper left section and click on commission tab to see all the items ordered today. You need to click on the Bounties tab to see all the bounties for today.
Daily Trends Report: you can now see the Daily Trends report, in addition to Tracking ID Summary, Link Type Performance and Daily Trends, in the commissions tab.
How do I find out what Product Links visitors clicked?
The Orders Report combines click and order information. In the top "Items with orders" section, you can see each item ordered and how many direct-link clicks it received. Below the ordered items, you'll find an "Items with no orders" section. When you click the arrow next to "Show all items," you'll see a list of items that were viewed via a direct link but not ordered.
In the summary at the bottom of the report, you may see a number of "Other Clicks." These are clicks from other link types, including links to the home page, links to search results, recommended product links, and links to the main landing page for each product category. Use the Link-Type Report to see how each link type is performing for your Web site.
How to Download the Reports
Download New Report Types: you can now download Tracking ID Summary, Link Type Performance or Daily Trends report, using the 'Download Reports' link in the upper right section.
How do I download reports data? What formats are supported?
Reports data is available for download in the following formats: 1) an Excel file (.xlsx), 2) Comma-Separated Values (CSV as .txt), and 3) XML (.xml). You can select the data as well as the data range to download. (Include the video on the site)
How do I create custom reports using XML?
In response to Associates' requests, we are now offering the option of downloading reports data in XML. XML allows us to define custom tags that can be used to structure information in a consistent way so you can easily interpret it. This will not replace CSV downloads and online report previews.
Reports data contain additional details you can use to analyse your performance more closely. For example, both Earnings and Orders Reports include transaction dates. You could download an entire month of orders data, and graph the daily trends for products that you have been promoting heavily. This may help you determine how frequently to change featured promotions on your site.
XML is not just for software developers! Applications like Excel let you open XML documents in new worksheets and build reusable spreadsheet templates. To learn more, read the w3schools.com about using this feature. But if you are a developer, or have similar expertise, you can use these data files to programmatically generate custom reports.
How do I create links from reports?
To help you link to products that your visitors are purchasing, hover over and click on the product in the report and it will take you directly to the detail page on Amazon.com.au. In addition, you can create a link for the product directly from the Orders Table. You can also directly create links for Amazon promotions listed at the bottom of the page in the same manner.
Why are there negative numbers in my Earnings Reports?
Negative numbers represent returned or refunded products. Customers must follow properly formatted links from your site to ours, select and purchase a product, and accept delivery, for you to be eligible for a comission income. If they refuse delivery for a product for which you have been credited commission income, we will subtract those commissions from your account when we get the product back. We will do the same if a third-party seller refunds a customer for any reason. Remember that customers have several days to return an item after they receive it (see our returns policy
, so the record for the dispatched item and the record for its return may not be on the same report).
On my reports, what is the difference between "Refund" and "Return"?
"Refund" is used when a third-party seller refunds a customer for any reason, in part or in full. "Return" is used when a buyer returns an item sold by Amazon.co.uk and Amazon.co.uk has issued them a refund.
Why would a product be identified as refunded or returned?
When customers are dissatisfied with purchases from Amazon.co.uk, they can return the products to our warehouses for a refund. On your reports, these purchases are identified as returns. When the purchase is not from Amazon.co.uk but from a third-party vendor, depending on their policy, customers may receive refunds but not necessarily have to return the products. As we only know that a refund has taken place, we identify these purchases as refunds.
How to read the Link-Type Report
The Link-Type report shows performance of the differing link and placement types offered by the Associates program as it relates to product orders and shipments. The report is organized much the same way as the different Build Link options offered in Associate Central.
- Link Type – The type of link or placement included on the Associate site. To build more links of a given type or to review the nature of the link listed, select the “Build More” hyperlink.
- Impressions – The number of times that the link or placement was displayed on the Associate site during the period specified. For ads that are served by Amazon, the impression count is either measured by the number of times that we our ad server displayed the placement on your site. In early 2005, we also changed the format for the text links and basic display links built in Associate central to include a 1 pixel gif. Text links built since then also allow us to measure the number of times the gif was requested and thus count impressions for these link types as well. The impressions of some ad placements cannot be tracked. For those, the impression information is defaulted to N/A.
- Click-through Rate – This is the percent of time that users clicked on a displayed ad; number of clicks divided by the number of impressions. Please note that if the URL provided for a new text link has been altered to remove the single pixel gif, it is possible that the system will record more clicks than impressions.
- Clicks – The number of click-throughs from an Associate site that arrived during the specified period of the report through the link type described in the left hand column.
- Your Conversion – The percentage of clicks that resulted in orders. As discussed in the Order Report overview, the timing of the report can affect the results in this line. If a recent click resulted in a customer adding a product to their cart for future purchase, no order will appear until the customer completes the check-out process (assuming it occurs within 90 days).
- Items Ordered – Total number of items (direct and indirect) that were ordered during the timeframe specified through the Link Type on the left.
- Items Dispatched - The number of items referred through the link type in the left-hand column that were shipped in the period specified.
- Referral Commission Earnings – The total commissions earned on the shipments resulting from the link referenced in the left-hand column. Please note: The commission income earnings generated refer ONLY to product sales.
A note on timeframes for the report
The report will only show the impressions, clicks, orders and dispatches for the timeframe specified. Associates get credit for items placed in the cart within the 24-hour session window and then purchased from the cart within 90 days. Over shorter periods of time, it is possible to see orders without clicks or clicks without the expected number of orders or dispatches. For example, it is possible to see orders that were placed in a shopping cart a long time ago and thus have no clicks associated within the timeframe. It is also possible to see clicks that may have resulted in additions to the shopping cart but where the customer has not yet decided to check out or where the order has been completed but the product has not yet shipped.
How to read the Earnings Report
The Earnings report lists products that were ordered after an Associate referral subsequently dispatched.
Detailed Report - Column definitions
- Item Name – Name of the product for which Amazon is paying the Associate a commission.
- Seller – This column tells whether the product was fulfilled by Amazon or a 3rd party merchant selling on the Amazon platform.
- Price – The sales price of the item without VAT for retail products. For 3rd party products the price includes VAT at present. However, this could change in the future.
- Referral-Commission Rate – The percentage of the Price column that Amazon paid out as a commission for referrals related to this product.
A few items of note on the Referral-Commission Rate:
- The referral rate cannot always be exactly the tier referral rate because we can’t pay in denominations less than a cent. So if you have achieved the 7.5% tier, you may see 7.50%, 7.49% or 7.51%.
- For CE items, the referral rate can be lower than your current tier because of the cap on CE commissions.
- If the shipped item qualified for a direct link bonus (see How to Read the Order Report), you will also see this reflected in the Referral Commission Rate.
- Items Dispatched – The number of items specified in the left hand column that were shipped in the period specified.
- Revenue – The total items dispatched times the price.
- Earnings – The total commissions earned on the shipment of item specified in the left hand column.
Definitions - Summary Report
- Total Amazon.co.uk Items Dispatched – The total number of Amazon fulfilled items shipped to customers referred by the Associate during the period specified along with resulting revenue and earnings.
- Total Third Party Items Dispatched – The total number of Third Pary fulfilled items shipped to customers referred by the Associate during the period specified along with resulting revenue and earnings.
- Total Items Dispatched – Sum of Amazon and Third party fulfilled items along with resulting revenue and earnings.
- Total items Returned – Number of items returned to Amazon that were referred by the Associate and for which the Associate had previously been credited with revenue and commissions .
- Total Refunds – Number of items returned to Third Parties that were referred by the Associate and for which the Associate had previously been credited with revenue and commissions.
- Total Referral Commissions– Total units, revenue and commissions earned by the Associate in a given period net of returns and refunds in that period.
How to read the Order Report
The Order report lists products that were ordered after an Associates referral and provides information about how the customer was referred (or linked) to the product. The report has three sections; a section detailing the Items that were ordered during the time period specified, the items that generated clicks during the time period but were not ultimately ordered during that period and finally a summary section.
- Item Name – Name of the product that was ordered through the referral.
- Direct-Link Conversion – This is the percentage of direct link clicks (defined below) that resulted in an order for the item targeted in the direct link. If the item has “N/A” next to it, it means that the order was not made on direct link. That means that the customer either came in on an indirect link or a direct link for a different product.
- Direct Link Clicks – The number of clicks to Amazon that takes a visitor from your Web site to the Amazon.co.uk detail page of a product you've specifically chosen. Direct links include Product Links only. Links that are not considered direct include those to the Amazon.com.au home page, to search-result pages, to product category pages (e.g. Music), and to lists (e.g., Top Sellers). Also excluded from classification as direct links are automatically generated Recommended Product Links and EZ links.
- Items Ordered Through Direct Links – Number of items matching the title in the left-hand column that were targeted in a direct link and ordered by a customer.
- All Other Items Ordered – Number of items matching the title on the left hand column ordered that did not qualify for the direct link bonus.
- Total Items Ordered – The sum of “Items Ordered Through Direct Links” and “All Other Items Ordered”
A note on timeframes for the report
The report will only show the clicks and orders for the timeframe specified. Associates get credit for items placed in the cart within the 24-hour session window and then purchased from the cart within 90 days. Over shorter periods of time, it is possible to see orders without clicks or clicks without the expected number of orders. For example, it is possible to see orders that were placed in a shopping cart a long time ago and thus have no clicks associated within the timeframe. It is also possible to see clicks that may have resulted in additions to the shopping cart but where the customer has not yet decided to check out.
A note on the “Items with no orders section”
This section shows items that generated direct links but for which no order was generated in the timeframe specified.
How do I make accented letters appear correctly when I download tab-delimited reports?
The content of the tab-delimited reports is encoded as Unicode (UTF-8). Make sure that the application you are using to view the downloaded data is configured for that encoding. For example, in Microsoft Excel's Text Import Wizard, you should set the file origin to "65001: Unicode (UTF-8)" on the first screen.